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REDA
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Reading's Economy & Destination Agency
Based in
Reading
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About
REDA
REDA (Reading’s Economy and Destination Agency) is the economic development and place marketing organisation for Reading, UK. Operating as a public–private partnership, it leads initiatives to promote the town as a world-class destination for business, investment, and tourism, while supporting local companies and workforce development. Through its integrated approach,covering inward investment, destination marketing, and management of the town’s Business Improvement Districts, REDA works to drive sustainable economic growth, enhance visitor experiences, and improve quality of life across the Reading region.
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