We are REDA: The economic development and place marketing organisation that enables Reading to reach its full potential as a world-class destination and achieve its 2050 City Vision. We have a shared mission to boost business and enhance the visitor experience in a way that improves the quality of life for all those in the Reading region. A a private and public sector partnership, REDA provides leadership, co-ordination and delivery in three main areas: place marketing, attracting inward investment and supporting local businesses and the workforce. We also provide town centre promotional space opportunities for business looking to drive brand awareness, and we are the management body of Reading's Business Improvement District.
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