PR is often overlooked and misunderstood and has a reputation of being a ‘dark art’. This seminar will be a jargon-free explainer on exactly what public relations is. It’ll tell you everything you need to know about the ‘dark art’ of PR.

It will explain what PR actually is, why it’s useful to everyone in every business, the difference between PR and advertising and ways of doing PR. In addition to explaining PR, it’ll give people the steps to take to craft their very own press releases to pitch to journalists and secure them media coverage for their business.

Hope Mckellar is a public relations expert that founded her PR agency, Hope Mckellar PR, in June 2020.

A former journalist at The News, Portsmouth, as the Business Editor, Hope understands what it takes for businesses to get their stories in local media.

She launched her PR company to help businesses get the recognition they deserve and to get their stories told in the right way, alongside a polished and professional marketing strategy.

Hope works with businesses of all sizes and from all sectors, from solopreneurs to large corporates, both in Portsmouth and across the country. Hope has had clients published on ITV, BBC, Mail Online, The Independent, Metro, The Mirror and more.