LEADING B2B TALKS
AND SESSIONS

Relying on founder led sales is a key bottleneck to growth and more often than not a fundamental aspect of a stagnating business. Building a sales team is not always the answer, and can often end up in being a costly mistake; but if it is the best route this still needs careful consideration and planning.

In this session we’ll focus on building effective commercial operations, focusing on areas such as pipeline management, pricing, CRM system, go-to-market strategies, and building a sales team, including core elements such as commission structures, targets and territories.

In today’s fast-paced business world, pressure, uncertainty and change are part of the journey. Anupa, Certified Functional Wellness & Resilience Coach and award-winning host of Root to Resilience, featured in Forbes’ article on podcasts that help people navigate life’s challenges, introduces her 4Rs to Resilience framework. Discover practical strategies to manage pressure, build confidence, adapt to change and develop a positive mindset to thrive personally and professionally.

Enquiries arrive, life gets busy, and potential clients go quiet - not because they weren't interested, but because nothing caught them. In this session, Dan Sagar reveals the Follow-Up Gap: the space between first contact and a decision where most revenue is silently lost. You will leave with a clear picture of where your business is leaking opportunities, why it happens even in well-run businesses, and the practical steps to fix it without adding complexity or cost.

Too many personal brands are built only for visibility. So founders and leaders post, collect followers and wait for DMs. This approach only ever reaches the 5% of the market ready to buy today. Sam has built 400+ personal brands and generates 48 inbound leads a month from his own LinkedIn, with no cold outreach and no ad spend. In 20 minutes, Sam will break down the full engine: positioning that makes buyers choose you before they speak to you, content that shows expertise instead of claiming it, and the conversion system that captures the other 95% of the market who’s not ready to buy yet.

More revenue doesn’t always mean more money in your pocket. Every hire, every investment, every new market and every step towards an exit changes how much of your growth you keep, yet the tax question often comes after the decision, when it is too late to change the outcome. This fast-paced session puts tax where it belongs, inside the business decision rather than bolted on afterwards.

Most businesses are either rushing into AI without a plan or avoiding it entirely out of fear. Neither works. In this session, AI Governance Strategist Azahara Corrales shares the MATRIZ™ Framework — a practical, jargon-free approach to AI adoption designed for leaders and teams who need to make real decisions, not just read about the technology. You will leave with a clear structure for identifying where AI adds genuine value in your business, how to introduce it without disrupting your team, and how to measure whether it is actually working. No technical background required.

There can be a huge amount of activity around sales be it marketing, networking, content, quoting, referrals and follow-up without anyone deliberately taking responsibility for creating and moving business forward. As businesses grow, more people get involved and ownership can become even less clear.

In this direct, practical session, Johanne Stimson challenges you to look at how sales really works inside your business, where opportunities may be getting lost and answer one deceptively simple question: who actually owns sales?

Your Instagram Bio is prime real estate and when optimised properly can improve your Instagram SEO helping your account to appear in more search results.

In this seminar, Marielle will show you simple tweaks that will optimise your Instagram Bio resulting in an account that will have improved SEO, show up in more targeted searches and attract more ideal clients.

All organisations have pain points. Most are trying, but failing, to solve it with bog-standard AI like ChatGPT, whereas real growth comes from embedding AI into core processes, systems, and decision-making. In this session, you'll learn how to identify the pain points holding your organisation back and how AI can help you realise your potential. You'll leave with clarity on where to focus to turn AI into a true competitive advantage.

AI can be a powerful leadership tool when used thoughtfully. In this practical 20-minute session, participants will explore simple ways to use AI as a leadership sidekick to think through challenges, prepare for conversations, improve communication, generate ideas, and make better use of limited time, without abandoning the human touch.

The session focuses on using AI to strengthen—not replace—human judgement, empathy, and accountability. Participants will leave with practical examples of how AI can support everyday leadership while recognising where human oversight still matters most.

Growing profit doesn't have to mean working harder. In this practical session, Hilary McNair shares three areas every SME owner should focus on: understanding the numbers that drive profit, making sure the right processes are in place to support the business, and focusing time and energy on the priorities that will make the biggest difference. You'll discover why small changes can have a surprisingly big impact and how to identify the priorities that will make the biggest difference to your business, your control and your quality of life.

In this seminar, Amy will introduce the Social Media Engagement Ladder—a simple framework that helps businesses understand how audiences build trust online and how to create content that encourages people to take the next step. We'll explore how different types of content serve different purposes, why not every post needs to sell, and how to build a strategy that nurtures relationships instead of chasing vanity metrics.

Likes and views are great, but they don't pay the bills. Discover the common mistakes businesses make with video marketing and learn a simple, practical approach to creating content that builds trust, reaches the right audience, and turns viewers into customers. Packed with real-world examples and actionable tips, this session is designed for businesses of any size looking to get more from their marketing.

Create a workplace culture where people feel supported, valued and able to thrive. This interactive workshop explores real-life experiences, including what has worked well, what has not, and the lessons learned along the way. You’ll gain practical insight into how workplace culture can be shaped, strengthened and positively influenced. The session will encourage honest reflection, fresh thinking and practical ideas you can take back to your own workplace. It is ideal for team leaders, managers and anyone passionate about improving wellbeing and a positive cultural change.

Search behaviour has shifted, and relying solely on traditional SEO tactics no longer guarantees local visibility. But for small businesses, deciding where to focus marketing budgets is a major headache. This session will reveal what genuinely moves the needle for local search ranking today. You will learn actionable strategies to capture high-intent traffic, optimise across emerging search platforms, and convert casual views into customer bookings. If your business competes for local or 'near me' keywords, you don't want to miss this.

Most small business owners know they should be doing something with AI but have no idea where to start.

In this 20-minute session, you will see exactly how businesses like yours are using AI to answer customer enquiries automatically, generate leads while they sleep, and cut hours of admin down to minutes. No tech team required, no million-pound budget needed. Whether you run a 5-person team or a 50-person operation, you will leave with a clear first step you can act on today.

Sales is the department with the highest expectations — and often the least structure. For £1–20M businesses, it can feel chaotic, inconsistent, and overly dependent on individuals. In this session, Oliver Tuffney introduces the Sales Velocity Operating System — a practical framework to bring clarity, structure, and execution to your sales function. Learn how to diagnose bottlenecks, align your team around a repeatable process, and turn sales into a predictable, scalable engine.

George Terry and his team manages the LinkedIn ad spend of 50+ B2B companies across a range of sectors. They've spent the last five years obsessively testing and learning to find what works (and what doesn't!) Here are the top things they have learned that every brand can apply today.

'Culture eats strategy for breakfast'.

So often we have the perfect strategy, but fail to execute and rarely see the success and output we have planned for - communication breaks down, team members are not aligned, trust begins to crumble and business performance suffers.

Lucy is expert in fixing teams.  Using her ORION model she gets teams realigned, working together, obliterating obstacles and smashing targets in order for the business to succeed and grow.

The way your customers use the internet is changing. Is your business changing with them?

In this 20-minute session, Michael will explore how AI is changing the way people search online, what this means for the traditional customer journey and why businesses need to start thinking differently about online visibility.

Designed for SME owners, directors and marketing leaders, the session will explain what is changing, what it means commercially and the practical steps businesses can take to ensure they continue to be found, understood and trusted online as search becomes increasingly AI-led.

Selling doesn't have to feel pushy. In this practical 20-minute seminar, discover how ethical selling builds trust, creates loyal customers and increases sales without gimmicks or pressure. You'll learn a simple framework to attract the right customers, have better sales conversations, overcome objections naturally and turn one-off buyers into lifelong advocates. Whether you're new to sales or looking to improve results, you'll leave with practical ideas you can use immediately to win more business and keep customers coming back.

Unhelpful beliefs like needing to be perfect hold leaders back, triggering anxiety and cautious execution. By mastering the ABC Model and Four Stages of Freedom, you will learn to reframe limiting self-talk, release pressure, and align your body, voice, and mindset. Moving from needing to impress to driving contribution, you will present with natural authority, build trust, and deliver strategic results. Attendees will leave with practical tools to replace self-doubt with authentic confidence, powering professional and business success.

Most businesses don’t have a lead problem. They have an execution problem. Growth still depends on agencies, fragmented tools and people manually stitching campaigns together. This session explores how AI is changing that model, from generating content to actually executing customer acquisition. Attendees will learn how to identify their biggest growth bottleneck, where AI can replace execution without replacing people, and how to build a more predictable pipeline without adding another layer of software or headcount.

Your biggest competitor might not be another supplier. It might be your buyer's lack of confidence. Why do customers hesitate, delay decisions or choose to do nothing, even when your solution offers compelling value?
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Discover how the B2B trust gap is holding back growth and why understanding perceived risk is just as important as demonstrating value.
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Drawing on insights from the Value-Led Growth Confidence Study, this session reveals practical ways to build buyer confidence, align decision-makers and turn promises into proof.

Business leaders face a false choice: generic AI that risks privacy, or costly custom models. True strategic clarity comes from integrating AI without having to use surface level tools or costly models, and taking an intelligence augmentation approach.

Learn how to gain strategic clarity on AI and leverage intelligence augmentation in your business. We’ll explore the CIRCTS framework for pinpointing data flow bottlenecks, how to identify AI opportunities, a practical playbook for going from idea to solution, and active AI governance to ensure total control. Some free books to be given out.

Social media has become entertainment first, and B2B is behind the curve. Consumer brands are slowly leaning into the new media environment and seeing the benefit, while most B2B content still reads like a press release with a CTA. This session breaks down what changed, why attention now flows to entertainment before information, and demonstrates real B2B brands already using owned entertainment formats to build genuine audiences and pipeline. Walk away with a usable framework, not just inspiration, for making your brand worth watching

Discover Richard's exact LinkedIn system that has generated over 2,147 leads from just 3 posts, and how you can achieve the same results.

He will break down the simple step-by-step process behind high-converting two-step posts that ramp up visibility and turn it into genuine leads.

Plus, Richard will give you access to the free AI tool that helps build the entire post for you in minutes, so you can stop guessing and start creating content that delivers measurable results.

Prepare for fun, actionable, and genuinely usable systems.

What if failure was one of your biggest competitive advantages? In this session, 'Let’s Talk About the F Word' invites you to rethink how failure, experimentation, and learning can drive real business growth. You’ll discover why failing fast helps organisations adapt quicker, uncover new opportunities, and stay ahead in an ever-changing market.

Automate First, AI Second cuts through the AI hype and focuses on what business leaders really need: more time. This practical session shows how to identify repetitive tasks, remove manual processes, and create capacity for growth through automation. Discover where AI adds genuine value, where it doesn't, and how to avoid common mistakes by improving processes first. Packed with real-world examples and practical ideas, you'll leave with actionable ways to save time, reduce errors, boost productivity, and free your team to focus on customers, innovation, and growth.

Many businesses invest time and money in marketing without a clear strategy, leading to inconsistent results and missed opportunities. In this practical 20-minute seminar, Louise Chandler, Founder of Soundbite Media, will share a simple framework for building a marketing strategy that aligns with business goals, reaches the right audience and drives growth. Wherever you are on your business journey, you will learn how to move from reactive marketing to purposeful planning, create more effective content, and focus on activities that deliver measurable results.

Understand why some people are hesitant with AI, some people are pouring out slop and others are making magic.

Emma Lancia, AI adoption consultant and trainer, will share strategies to help everyone in your organisation use AI in ways that are really valuable.

She'll explain the three reasons teams don't adopt AI effectively and step through tactics to address each one.

By the end of the session you'll know how to identify where AI could be used more, what tasks to trust AI with (and what not to), and how to create positive momentum around AI adoption.

Most small businesses grow on referrals and the owner's own selling. It works until the owner runs out of hours, and then the pipeline stops. Andy Gough has spent 18 years in sales and marketing, including director-level roles, and now runs This Is Scale, an agency that builds pipeline for B2B engineering and technology firms. In 20 minutes he shares what actually produces pipeline: how to work out who to target, how to find and reach them, what to say to get noticed, and how to convert that interest into real sales pipeline. Ideas you can use immediately to get results.

Poor communication doesn’t just create frustration. It costs businesses time, money, trust and performance.

In this talk, Sarina Mann explores the communication gaps that quietly undermine teams and shows how stronger communication can improve the way people lead, collaborate and get results. From giving effective feedback and running better meetings to presenting ideas clearly and handling difficult conversations, this session focuses on practical skills that can be applied immediately.

AI has significantly changed the way we search online, making it easier than ever to access information from multiple sources. But this change has had a huge impact on how businesses show up on Google and AI-powered tools like ChatGPT, meaning traditional search engine optimisation (SEO) tactics aren’t as effective as they once were.

Join me as we explore the basics of AI search, how you can leverage this to your advantage, and the simple ways you can optimise your content — from your website to your social media — to improve your visibility, build trust, and gain customers.

Today’s customer journey moves between search, AI, ads, social media and your website before a decision is made, which means every touchpoint needs to work together to keep your company in the running. In this 20-minute session, you’ll learn how to connect those touchpoints, build trust, create demand and turn attention into growth.

Designed for SME owners, directors and marketing leaders, this session will explore where businesses often go wrong, why disconnected marketing holds them back and what it really takes to get seen and chosen online.

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You've built your business on expertise, integrity and exceptional delivery. You work hard. You care deeply about your clients.
You solve complex problems every day.

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But marketing? Well, sometimes that can feel like a complexity that's a step too far. So, Victoria is here to simplify it… and even make it a bit fun!

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In this session, Victoria will reframe marketing and show you that it can be your best buddy, when you apply simple structure and discipline. It does not, and should not, be an overwhelming add-on. She'll introduce five deliberate lead generation strategies that create clarity, authority and momentum, without requiring you to become a full-time marketer.‍