Cut through the noise and understand what’s really working in the world of marketing in2024, with this talk from Patter’s Sean Spooner. This session will exclusively share some of the latest strategies and tactics being used to generate millions of pounds of additional revenue for Patter’s clients each year. Expect to learn how to embrace new technologies like AI to supercharge your marketing, the human psychology fundamentals that will make your budget go further, why creating emotive connections with your customers is more important than ever in 2024, how to intelligently segment your customer data to win more repeat business, and much more. With a no-nonsense approach, you will leave this fast-paced talk with an actionable list of things to implement into your business immediately. If you want to grow your business in 2024, this is the one session you can’t afford to miss.

Sean Spooner is the Operations Director of Patter. Patter helps brands win more customers and make more money, with human-first marketing. Responsible for generating millions in tracked revenue for clients each year, Patter keeps brands at the forefront of what’s possible, by helping them capture more attention, convert that attention into more customers, and keep those customers coming back for more. Sean also hosts the chart-topping Life and Lessons podcast, which has generated over200,000 downloads and welcomed guests including Rory Sutherland, Chris Williamson, Dom McGregor, Paul Mort, Tiago Forte, Thomas Frank and others