Are you sitting on your assets? This session explores how B2B businesses can unlock the power of their ideas, opinions, and achievements to power marketing, supercharge sales and separate themselves from the competition.

Attend to learn how you can release the value of all that effort you pour into customer and partner relationships by building effective case studies. Discover how to capitalise on your unique knowledge and experience. Leave with practical ideas of how to make every piece of customer and insight content count not just now but for a long time to come!

Sue Rizzello FCIM is a veteran marketer who has helped B2B brands and businesses grow and stand out from competitors for 35 years. After starting out in PR, she became an EMEA marketing leader. Since 2006, Remedy Marketing has grown a reputation for strategic marketing and unique expertise in thought leadership and case study marketing.

Her interest originally centred on technology, but now spans business services and industries as diverse as finance, construction, logistics, retail and the arts. Having beaten late stage Ovarian cancer, she is now a passionate campaigner for this cause.