Firstly, what is a keynote speaker?

The keynote speaker is simply the main speaker at the event. ‘Keynote’ being public speaking with an established underlying there and ‘speaker’ being what it says on the tin.

What should you think about when putting together your keynote speech?

First off, you’ve got to know your audience. Have a think about what sort of visitors the event is going to attract and cater the speech for most of that audience. What will they be interested in? What will they want to find out? What will they already know? You could even ask the event organisers if they know the mean age of the visitors registered to attend.

Secondly, when writing your speech, ensure you include stories. This will help you connect with your audience and keep them engaged. Also make sure you research your topic. I’m sure you may think you know all there is to know about your chosen field, but it doesn’t hurt to just research any stats or facts you’re including just in case they have changed or been updated since the last time you looked.

When you agree to do a keynote speech or you have been invited to do so, you are usually told the length of time you will need to speak for, it is helpful to all if you can keep to this time as close as possible and consider time for questions. Not only will this help event organisers but also it will just aid you in keeping the audience engaged.

Finally, practise your speech! Whether you’re a serial keynote speaker or a newbie, it is beneficial to just run through your speech both out loud and in your head. If you’re speaking alongside a presentation, make notes on each slide so you’re not just reading off the screen. Speak clearly and with passion and connect with your audiences’ eyes.

If you are interested in being a speaker at a B2B Expo, please do get in contact with one of the team and we’d love to discuss the opportunity further.

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