Measurement is keeping us on our toes - with the spectre of cookie deprecation hovering over us, and AI and signals taking over from traditional attribution. For anyone running paid media, particularly upper-funnel social or brand advertising (or even generic PPC, video or YouTube) campaigns, this might be worrying! It's time for agencies and in-house to evolve measurement using first-party data. I'll be bringing ideas to life with a case study from a real client (Norse Atlantic Airways) & sharing tips suitable for any vertical & brands either ends of the brand/performance spend spectrum.
Amy has over 10 years in digital (primarily agency-side), starting out as an all-rounder – but soon specialised within Social and Paid Media marketing. Amy’s time is spent working with her team and problem-solving for key accounts - as well as developing Impression's Paid Social offering - from new tools, to expanding the creative offering, or how Paid Social can integrate with other marketing disciplines to drive results.
Join
Amy Stamper
for speed networking
at the
West Sussex
Business Expo taking place on
Thursday
13
March 2025
at
Fontwell Park Racecourse
between
11:50am - 12:10pm
in the seminar room. The expo is completely free to attend and you can simply turn up for this session.
Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.