Learn to build a marketing ecosystem that WILL close more deals and make a genuine connection with your audience by addressing what actually matters to them. This session walks you through how to stop leads dropping off mid-way, how to automate the right bits of your marketing, and how to speak to potential customers based on what they’ve shown interest in.

You’ll also learn how to adjust your approach depending on whether you’re putting spend behind it or running things organically - so your lead gen isn’t just active, but effective.

Creative Director of an award-winning digital marketing agency since 2013, I’ve spent over a decade helping brands grow with strategies that are both smart and effective. I’ve led campaigns that secured £12.8M in funding for global fintechs, managed £50K/month ad budgets across multi-channel campaigns, and launched brands into new markets with lasting success.

I specialise in building lead generation ecosystems that turn attention into action - bringing clarity, creativity, and results to ambitious businesses ready to scale.