An enlightening seminar on Zero Waste Marketing and the power of data.

This session will explore how businesses can utilize targeted TV and digital advertising to effectively reach their intended audience while minimizing waste.  Learn about innovations and strategies for creating impactful and sustainable marketing campaigns which reduce your cost per acquisition whilst saving you both time and money.

The seminar will include real-world examples of successful zero waste marketing techniques, demonstrating how every advertising pound can be maximized. This is a valuable opportunity to enhance your marketing knowledge and contribute to a more sustainable future whilst growing your business.

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Genevieve is a CIM postgraduate qualified professional in Strategic Marketing with over 20 years of experience in creative industries and broadcast media management including radio, TV, and production, creating communications campaigns which deliver measurable results.

As a regional expert for SkyMedia, a long-term independent judge for local business awards and panellist for the BBC Centenary 'Tell Your Story,' Genevieve brings a wealth of commercial expertise and insight. She is also a dedicated 'Woman in STEM' representative, supporting schools and inspiring the next generation, and has a keen interest in wellbeing and community engagement.

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