Most business owners think they have a lead generation problem, when it’s more likely a problem with sales and positioning. In this high-impact session, straight-talking business coach and mentor George Swift reveals why the smartest route to better leads starts with a strong niche.

He’ll explore how you can attract higher-quality prospects, convert more of them, and make the sales process easier – all while positioning yourself to charge what you’re really worth. Stop chasing more leads. Start building a business that attracts the right ones, every time.

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George Swift is the co-founder of Bigger Brighter Bolder (BBB), a leading B2Bmembershiporganisation that helps service-based business owners achieve consistent, measurable growth via three Success Groups; Launch, Build, and Scale.

With his no-nonsense, relatable approach, George empowers entrepreneurs to break through revenue plateaus, develop strategic clarity and build scalable businesses. Over the past 15 years, he’s helped hundreds of businesses - from start-ups to £1m+turnover - create lasting success.

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