Discover how content marketing can drive B2B growth and build long-term relationships. We’ll cover the evolving buyer landscape, key elements of an effective content strategy, and how to create results-driven content.

Using real-world examples, we’ll showcase tactics that generate leads, establish trust, and position companies as thought leaders. Attendees will gain actionable insights, learn common mistakes to avoid, and understand how to measure content success, equipping them to refine or implement their own strategies for sustained business growth.

Kayla Kerr is a content marketing specialist with over 15 years of experience in marketing, having led marketing teams within tech startups, scale-ups, and larger companies. She now runs her own copywriting and content consultancy business, helping B2B clients find their voice.

Kayla has also served as a marketing advisor on Charity boards and advises early-stage start ups on marketing and content strategy.

Outside of the Marketing world, you’ll usually find Kayla out for a run trying to beat her PB!