In today's competitive market, a unified brand is more crucial than ever for driving business growth and success. This talk will explore the transformative power of branding, demonstrating how a well-defined and consistent brand can elevate your business above the competition. You will learn practical strategies for creating a magnetic brand that resonates with customers, builds trust, and fosters loyalty. Through real-world examples and actionable insights, this session will reveal how a strong brand can not only enhance your market presence but also significantly boost your bottom line. Whether you're a start up looking to establish your brand or an established company aiming to strengthen your brand's impact, this talk will provide valuable guidance on harnessing the full potential of branding for sustainable growth.

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Lisa Clunie is a branding and design consultant and mentor. She has worked in branding and design for over 25 years, working with international corporates to agencies in London and the south. She set up her own design agency in 2012 but soon realised that it was brand strategy that was really needed to help businesses to grow and stand out in this crowded and noisy world. Lisa now works as a consultant, working with start-ups to medium sized organisations, runs workshops and speaks at events. With her passion, creativity, and enthusiasm she is determined to help you understand your customers, transform their experience, and ensure you secure the benefits. She has a fascination with psychology, especially how people form emotional relationships with products and companies and why people are drawn to individuals.