In a world where AI is mentioned every second somewhere on the planet, what should you be doing for content creation?

In this session, chartered marketer Nicky Rudd from Padua Communications outlines the challenges and opportunities for AI and content creation. Join her for advice on how AI can help enhance your marketing activity while learning some guidelines on what not to use it for. Instead, Nicky will share her tips on where to put your time and focus to get maximum results.

Nicky Rudd is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing (CIM). She is the MD of Padua Communications, an agency that provides content, marketing PR, project and account management that she set up in 2009.

Padua Communications works with businesses of all shapes and sizes, helping them to tell authentic stories for better relationships and results with short-term sales and long-term brand awareness. As well as over 25 years’ agency experience, Nicky has worked in TV and radio production at The Media Trust and BBC Radio Northampton, where she also presented.