This seminar will explore TikTok’s potential for businesses, focusing on how the platform can align with your business goals and audience. Whether you're new to TikTok or considering leveraging it for marketing, we'll guide you in understanding its relevance, relatability, and return on investment.

Alvin has over ten years of experience working in social media marketing, strategically growing brand awareness and engagement among social communities, as well as training in-house teams to become more effective in social selling and personal branding. Alvin has worked across various B2C and B2B brands, such as Liverpool Victoria and P&O Cruises. Alvin currently leads the social media strategy for Thredd, an issuer processor within the payments industry and provides social and content consultancy.