People don’t buy from businesses. They buy from people they trust. By following a four-part framework for building a powerful personal brand, you’ll learn how to treat your brand as a strategic business asset—gaining clarity in your message, confidence in your presence, and stronger recognition as the face of your business.

If you feel like the best-kept secret in your industry, this session offers practical steps to become more visible, more trusted, and more in demand.

Claire is a brand strategist and Director of Brand at Exactly What to Say, a global movement helping people use the right words to make a bigger impact. She works with professionals, thought leaders, and bestselling authors to grow expert-led brands that are built on clarity, credibility, and trust.

With deep experience in shaping personal brands and turning insight into influence, Claire helps entrepreneurs create messages that reflect their value and use language to enhance their reputation.