AI is changing the game, but the real power of it and how it is changing digital marketing and sales forever has been up for debate. In this session, I will go through the real implications of AI in the business and  how AI-driven marketing and sales eliminates guesswork, maximises every pound spent, and delivers real results—without the need for a big team or agency fees.

Mehrdad Sadraei is a serial entrepreneur, a migrant, and the founder of SWAI.ai, a smart marketing eco-system software helping businesses scale without waste. With deep expertise in lead generation, automation, and AI-driven growth, he has helped countless SMEs cut marketing inefficiencies and boost ROI.

Having faced and overcome major business challenges, Mehrdad is passionate about changing the perspective on how migrants can drive innovation and economic growth. In this seminar, he’ll show how AI can turn marketing from a guessing game into a profitable, automated system.