In today's fast-paced business world, personal and business branding are the ultimate power duo. A strong personal brand adds authenticity, trust, and relatability to your business, boosting its reputation with your values and personality.

Trust and loyalty from your personal brand naturally enhance your business, attracting loyal customers and the right employees. In an info-packed world, blending both brands cuts through the noise, builds credibility, and strengthens customer relationships—making it not just an advantage, but a business essential.

Lisa Clunie is a branding and design consultant with 25+ years of experience, from international corporates to London agencies. In 2012, she launched her own design agency but soon realised brand strategy was key to business growth.

Now, she consults for start-ups to medium-sized businesses, runs workshops, and speaks at events. Passionate about psychology, she explores how people form emotional connections with brands and individuals, helping businesses transform customer experiences and stand out in a crowded market.