In this talk, we’ll explore how the first interaction with a website shapes user perception and influences their experience. We’ll delve into the importance of emotional connections, security, and trust in reducing bounce rates and increasing engagement.

Through real-world case studies, we'll uncover actionable strategies for creating a website that captivates users from the start, builds lasting relationships, and drives long-term business success. Discover how behavioural science can help you optimise your website for better performance and customer retention.

Mike has over 10 years of experience in digital design, working with brands like HSBC, Pretty Little Thing, and Norse Atlantic Airways.

Now Head of Behavioural Science at Impression, he leads the Digital Experience team, combining CRO, CRM, and Media Solutions, with a focus on experimentation, UX, marketing automation, and customer experience. Mike is also pursuing a PhD at MMU, exploring how commerce interfaces influence motivation at the brain level.