Robert Macfarlane

Story-Driven Success: Crafting Narratives That Convert

Wednesday
30
April 2025
12:20pm - 12:40pm
£20 per person or £15 for Connect Business Club members/exhibitors (code required)
Seminar Room

Event Overview

In a world where attention is fleeting, storytelling has become a vital tool for businesses to connect with customers and drive growth.

This seminar explores why stories captivate and inspire action. Attendees will learn how to craft compelling narratives that resonate with their audience, build trust, and address core challenges like standing out in competitive markets.

Using real-world examples, you’ll gain actionable insights to apply storytelling in branding and lead generation. Transform your business and create lasting emotional connections that lead to measurable success.

Speaker Bio

Robert Macfarlane is a seasoned filmmaker, brand storyteller, and video marketing expert with over 18 years of experience creating award-winning films, commercials, and corporate content.

As the founder of Legal Impact Media, he specialises in helping businesses craft compelling video narratives that attract clients and build trust. Through his seminars, he shares actionable insights on using story to connect, engage, and convert leads in today’s competitive market.

When & Where

Join

Robert Macfarlane

for speed networking

at the

Basingstoke

Business Expo taking place on

Wednesday

30

April 2025

at

The Apollo Hotel

between

12:20pm - 12:40pm

in the seminar room. The expo is completely free to attend and you can simply turn up for this session.

Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.

Get your tickets on Eventbrite

Keynote Speaker

Speed Networking

Robert Macfarlane

Follow 
Robert Macfarlane

Speaker Agenda

Got any questions?
We're always here to help!

If you're interested in exhibiting with us at any of our events, but you've still got questions, please feel free
to call our events team on 0845 139 9301 or email support@b2bexpos.co.uk