Future-proof your business! Learn to test sustainability measures that resonate with conscious consumers, develop a personalisation strategy for today's digital-first audience, and implement long-term plans for success. This session provides real-world examples and actionable insights to meet the demands of the digital generation, ensuring an effective and forward-thinking online strategy. Whether you're a seasoned leader or new entrepreneur, this talk helps you stay competitive in a fast-evolving digital landscape.

Yasmin is the Head of PPC at Impression. Yasmin has 7 years experience working both agency side and in-house, predominantly based in London. Her specialism lies in paid search, however, throughout her years in the field she’s broadened her horizons into strategic overviews of the wider paid media offering.

For Yasmin, no two days are ever the same! From chatting to key client contacts, hosting team workshops and developing department initiatives, she covers a lot of ground. She currently leads the PPC strategy for clients many industry leading brands, like Topps Tiles.